Fairytale from Denmark

Denmark is famous as the land of fairy tales and castles – so when top Danish photographer Henrik Sørensen was asked to do the campaign shoot for the new Hasselblad H5D-40 he decided to mastermind a shoot with a difference and do a twisted take on Denmark as a fairytale country. Underwater.

From Henrik Sorensen's YouTube Channel:

"He ended up with this submerged, slightly decadent fairy, floating gracefully in the 18th century palace setting."

"With top of the league underwater model Kristina Korsholm, the beautiful costumes from Trash Couture, a huge backdrop of Ledreborg castle, and the best crew in town, all was in place for a great shoot when Henrik dived into the pool."

"Watch the film and see one of the best underwater crews create these stunning and contemporary images, fine art or fashion? - entirely up to you."

What a concept and result! Can't really complain anymore about having to drag out a background, reflector and a light stand or two now can you?

Thanks to John Joe Joyce for pointing me to this one.